Uzurii
Discover the strategy behind your brand’s growth.
Niels van der Poel
Digital Consultancy Lead
The brand
Uzurii is a luxurious handmade slipper brand rooted in Brazilian craftsmanship and finished in the Netherlands. Every pair is made from genuine leather, crafted by hand, and designed for the woman who wants to be noticed.
Objective
The goal is to build a scalable digital growth engine that matches the ambition of the brand. For a product this distinctive, growth doesn’t start with spend it starts with structure. We’re establishing a solid brand heartbeat, sharp audience segmentation, and reliable tracking through Billy Grace, so every paid media decision is grounded in data. With Meta as the starting point and international expansion across the Netherlands, Belgium, and Germany as the horizon, we translate handcrafted quality and a compelling origin story into measurable online growth.
Where Brazilian craftsmanship meets data-driven growth.
Case in progress
We’re currently working closely with the Uzurii team to build their digital foundation from the ground up: channel setup, audience segmentation, attribution modelling, and paid media structure. Results are in progress, and the full picture follows soon. Want to follow along as this brand grows? Follow CroudX on LinkedIn for updates.
