Guzco.ai
Guzco: a growth strategy that wins merchants, not just leads
The brand
Guzco is an automated dispute management platform for online merchants. It handles Klarna, PayPal and credit card disputes from claim to recovered revenue: it intercepts each dispute before it reaches the support inbox, builds the evidence from carrier and proof-of-delivery data, and submits the response. Merchants win back revenue they used to write off, and their team handles zero tickets.
The challenge
Guzco has a product that pays for itself. Growth, however, has so far come mainly from outbound sales and the founders’ own network. To scale across Europe, Guzco needs an inbound engine that reaches the right merchants: those with enough order volume for disputes to really hurt.
There are two hurdles. The category is young, and many merchants still accept chargebacks as a cost of doing business. And in B2B, a lead is only worth something when it becomes a customer, so form fills alone say nothing about success.
A product that wins disputes deserves a growth strategy that wins merchants.
Our approach
- Phase 1: measurable from day one
Before a single campaign goes live, we connect the website, savings calculator and CRM, with server-side tracking that sends deal data back to the ad platforms. That way we optimise for leads that become customers, not for volume. Billy Grace follows as the attribution layer. - Phase 2: brand and creative foundation
A brand scan, sharp personas and ad concepts that first make the problem tangible, then show how Guzco solves it and take away objections. These form the briefings for founder-led video shoots. - Phase 3: Meta and Creative Intelligence
We launch on Meta in the home market and test hooks, audiences and emotions in short rounds. Every winner feeds the next briefing, so the engine is ready to scale to new European markets.
Case in progress
Guzco and CroudX are building the foundation together: tracking, brand and the first creative round. This page grows into a full case as soon as the first pipeline results are in.
Curious how this works elsewhere? See how we laid a data foundation for Fitmeals and how Creative Intelligence drives growth for ANIMØ Optics, IXXI and VHC.
