Case shape

Zielinski & Rozen

Channel Process Strategy
White sink with chrome faucet, Zielinski & Rozen hand soap, and metal tray with soap and small bottles.
100%
Effort

Client

Zielinski & Rozen

Sector

Luxury & Fragrance

IMO

Channel
Strategy
Process

Young woman with long brown hair wearing white shirt and dark blazer outdoors on city street.
Curious about the full story?

Maartje Kat
Digital Strategy Consultant

[email protected]

The brand

Zielinski & Rozen is a family-run fragrance house creating artisanal perfumes with bold, distinctive scents. Each fragrance is crafted in small batches, carrying the personal signature of Erez Zielinski Rozen. With growing international demand, the brand combines craftsmanship with e-commerce to make its unique perfumes available worldwide.

Objective

Zielinski & Rozen partnered with CroudX to accelerate growth in the European market. They needed a partner who could bring both strategic sparring and hands-on execution. Our focus is to build a scalable digital marketing structure, run performance campaigns across Google and Meta, and support the brand in translating its luxury positioning into measurable growth.

From craftsmanship to global growth.

Case in progress

We’re currently working on the full case study for this brand. Soon you’ll be able to explore how we helped them scale sustainably with our IMO framework.

 

Metal tray in sink holding a glass candle, a brown soap box, and an unwrapped soap bar.