Poelman Brands

Strategy Process Channel

Woman in brown furry hat, black outfit, and beige sneakers sitting on wooden chair holding handbag.

100%

Effort

Client

Poelman Brands

Sector

Fashion & Footwear

IMO

Strategy
Channel
Process

Young woman with long brown hair wearing white shirt and dark blazer outdoors on city street.

Curious about the full story?

Maartje Kat
Digital Strategy Consultant

[email protected]

The brand

Founded in 1997 in the Netherlands, Poelman Brands set out to redefine footwear by combining creativity, functionality and style. Today the company develops seasonal collections that range from in-house labels to licensed products and private label creations. As a house of makers and innovators, Poelman unites design, production and distribution under one roof, with quality and efficiency at its core.

Objective

Poelman Brands partnered with CroudX to strengthen its digital marketing approach and create a solid foundation for future growth. The collaboration focuses on bringing structure, providing clarity and supporting long-term ambitions in a competitive market.

Stepping into scalable growth.

Case in progress

We’re currently working on the full case study for this brand. Soon you’ll be able to explore how we helped them scale sustainably with our IMO framework.

Person in red shirt and brown bucket hat holding a leopard print sneaker with white stripe.

“The collaboration Various sneakers on a concrete floor including white, beige, blue denim, multicolored, and leopard print designs.

already feels promising. CroudX brings structure and a Black and white portrait of a woman smiling, wearing a textured jacket with black trim.

clear strategic view.” Valerie van Marwijk | E-commerce Marketing Manager Poelman Brands

Start your growth journey

Poelman Brands

Curious about the full story?

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