Case shape

Patta

Channel Data Strategy
Man wearing a black mesh cap, gold chain, and striped yellow and purple shirt with logos.
100%
Effort

Client

Patta

Sector

Fashion & Streetwear

IMO

Strategy
Data
Channel

Young man in white textured short-sleeve shirt standing on tree-lined street with bicycles and buildings.
Discover what’s next

Jesse van der Plas
Strategy Lead

[email protected]

The brand

Founded in Amsterdam, Patta has grown from a local sneaker boutique into a globally recognized streetwear label with a strong cultural identity. Known for its community-driven approach, collaborations and bold creative voice, Patta has become one of the most influential lifestyle brands in Europe and beyond. With new store openings and launches, the brand continues to expand its footprint internationally while staying true to its roots.

Objective

Patta partnered with CroudX to support its international expansion and drive growth through digital marketing. Our focus: building entry strategies for new markets, managing campaigns across Google and Meta, and creating conversion-driven campaigns that scale globally. A highlight of our collaboration has been supporting the launch of Patta Lagos in Nigeria, where we combined research, audience insights and campaign execution to ensure a strong market entry.

From Amsterdam to the world.

Case in progress

We’re currently working on the full case study for this brand. Soon you’ll be able to explore how we helped them scale sustainably with our IMO framework.

 

Two men smiling and looking down against a white background, wearing casual jackets.