Deck Verzekeringen

The brand

Deck Verzekeringen dares to say what almost everyone thinks: dealing with insurance is not exciting. It is boring, super boring. But not for Deck. Insurance is often a mandatory task that just has to be done. The specialists at Deck are there to help. Together with Team Deck you arrange your insurance, you just do it. And after that you are protected and can continue with your life.

Deck is a challenger in the Dutch insurance market. With a transparent offer of lower premiums in exchange for a higher deductible, Deck provides a no-nonsense alternative to traditional insurers. The brand focuses on clarity, convenience and fairness, making insurance more accessible, especially for families and digitally savvy consumers who value straightforward solutions. And when you call, you immediately get an advisor on the line, without waiting or menu options.

Objective

Deck partnered with CroudX to explore how digital marketing can accelerate growth and strengthen customer acquisition in a highly competitive market. The key challenge is to find the right balance between performance-driven campaigns and brand positioning, while communicating a clear and simple value proposition to the right audiences.

Insurance made simple.

Case in progress

We’re currently working on the full case study for this brand. Soon you’ll be able to explore how we helped them scale sustainably with our IMO framework.