De Pindakaaswinkel

The brand

De Pindakaaswinkel is a Dutch artisan brand that makes peanut butter the way it’s meant to be: pure, surprising and made with care. What started as a single shop has grown into a brand with a loyal community, dozens of flavors and one mission: to make the best peanut butter in the world. With humor, craftsmanship and quality, De Pindakaaswinkel continues to win the hearts of peanut butter lovers at home and abroad.

Objective

De Pindakaaswinkel partnered with CroudX to accelerate growth in the Netherlands and expand into new markets. The focus is on professionalizing digital marketing, optimizing data and campaigns, and building a scalable structure across markets.
A key part of the collaboration is the UK go-to-market setup. In the UK, the brand operates as The Peanut Butter Store. Together, we’re building the foundation to scale through a dedicated market setup, reliable measurement, localization, and a clear testing roadmap. So growth stays predictable while the brand stays true to itself.

“The best peanut butter, built to scale.”

Case in progress

We’re currently working on the full case study for this brand. Soon you’ll be able to explore how we helped them scale sustainably with our IMO framework.