Cabau Lifestyle

The brand

Cabau Lifestyle is more than a brand, it’s a movement. Built on the belief that every woman was born to bloom, Cabau inspires women to unlock their inner strength and embrace a healthy, balanced life.

With a community-first approach and the energy of founder Yolanthe Cabau, the brand brings together nutrition, movement, mindfulness, beauty and rest into an accessible daily lifestyle. From protein shakes to empowering routines, Cabau offers the tools and inspiration to help women conquer their day and embrace their worth.

Objective

Cabau turned to CroudX with a clear ambition: to make the leap from fast-growing startup to internationally recognized lifestyle brand. The challenge was twofold. On the one hand, the brand wanted to strengthen its digital marketing foundations, making campaigns more scalable and efficient. On the other hand, it aimed to build long-term brand value and loyalty by lowering customer acquisition costs, increasing lifetime value, and creating a consistent brand story across channels.

Together with CroudX, Cabau is laying the foundation for international expansion, a stronger community, and sustainable growth. The goal is not just to drive sales, but to make Cabau the number one lifestyle partner for women in the Netherlands and eventually around the world.

“Born to bloom. Built to empower.”

Case in progress

We’re currently working on the full case study for this brand. Soon you’ll be able to explore how we helped them scale sustainably with our IMO framework.