Bon Ton Toys

Channel Process Strategy

100%

Effort

Client

Bon Ton Toys

Sector

Consumer Goods

IMO

Strategy
Channel
Process

Man smiling on a city street wearing a light shirt and a grey jacket with trees and buildings behind

Discover what’s next

Niels van der Poel
Digital Consultancy Lead

[email protected]

The brand

Bon Ton Toys is an internationally renowned plush toy manufacturer, known for working with world-famous licenses and for its strong focus on sustainability. From beloved children’s characters to collectible plush for adults, Bon Ton Toys creates products that spark joy across generations.

Objective

Bon Ton Toys partnered with CroudX to strengthen its brand identity and build awareness in new markets. The challenge: grow sales via the D2C channel while keeping CAC under control, and create campaigns that resonate with diverse audiences across Europe and the US.

“Iconic plush toys, loved across generations.”

Case in progress

We’re currently working on the full case study for this brand. Soon you’ll be able to explore how we helped them grow and scale with our IMO framework.

Young boy in blue shirt lying on green surface surrounded by various stuffed animals and plush toys

“CroudX helps us translate our brand Bontontoys 4

story into a structured marketing approach across markets. Their strategic Woman with blonde hair wearing red blazer and white polka dot blouse seated by a textured wall

Woman with blonde hair wearing red blazer and white polka dot blouse seated by a textured wall

and hands-on support makes us confident we can scale sustainably.” Lindsay Pimontel | Head of Marketing & Brand Strategy Bon Ton Toys

Start your growth journey

Bon Ton Toys

Discover what’s next

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