Case shape

Bol Piano’s

Channel Data Strategy
Close-up of a C. Bechstein grand piano keyboard and logo on the glossy black surface.
100%
Effort

Client

Bol Piano's

Sector

Retail & Music Instruments

IMO

Channel
Strategy
Data

Young man in white textured short-sleeve shirt standing on tree-lined street with bicycles and buildings.
Curious about the full story?

Jesse van der Plas
Strategy Lead

[email protected]

The brand

Bol Piano’s is a Dutch family business and one of Europe’s leading piano retailers. With showrooms across the Netherlands and Belgium, they offer both new and refurbished pianos, organs, and grand pianos. Their mission: making world-class instruments accessible to both beginners and professionals.

Objective

Bol Piano’s partnered with CroudX to professionalize their online marketing. The key challenge: attract more store visitors and strengthen brand awareness, while working with lean budgets in a competitive, declining market.

“From showroom to stage: Europe’s largest piano retailer.”

Case in progress

We’re currently working on the full case study for this brand. Soon you’ll be able to explore how we helped them grow and scale with our IMO framework.

 

Man tuning a grand piano inside a room with multiple pianos.