Case shape

Abloom Skincare

Channel Process Strategy
Close-up of a woman with blue eyes resting her face on her hands with sunlight on her skin.
100%
Effort

Client

Abloom Skincare

Sector

Luxury Skincare & Wellness

IMO

Strategy
Channel
Process

Man smiling on a city street wearing a light shirt and a grey jacket with trees and buildings behind
Curious about the full story?

Niels van der Poel
Digital Consultancy Lead

[email protected]

The brand

Abloom Skincare is more than a skincare line, it is therapy for the skin. Rooted in the philosophy that “if you can’t eat it, don’t put it on your skin,” Abloom crafts artisanal skincare using biodynamic ingredients, raw processing and natural time. Each product contains 22 to 32 active ingredients, designed to nourish, restore and beautify any skin type.

From aloe vera bases to cold-pressed oils, every elixir is created without compromise. Abloom’s slow-aging philosophy rejects quick fixes or artificial solutions. Instead, it embraces aging as a natural process and empowers people to care for their skin with the pure life force of plants. Sustainability, cruelty-free production and uncompromising quality are central to its mission: what is good for the skin is good for the planet.

Objective

Abloom partnered with CroudX from the very beginning to transform its strong brand philosophy into scalable growth. Our role has been to build the strategy, set up paid advertising and support their brand growth. The challenge is translating authenticity and craftsmanship into performance, while ensuring the brand stays true to its slow-aging values.

“The power of nature, scaled sustainably.”

Case in progress

We’re currently working on the full case study for this brand. Soon you’ll be able to explore how we helped them grow their brand and scale sustainably with our IMO framework.

 

Hands holding a frosted ABLOOM Slow Skincare lotion pump bottle against a clear blue sky background